- 2 Is it really possible to earn a full-time income blogging?
- 3 How much should you charge for sponsored content advertising on your blog?
- 4 If a brand gets in touch about collaborating, how do I ask to get paid in a polite way?
- 5 How do I get sponsored post deals on my blog?
- 6 Pitching a brand
- 7 What Does The Brand Want To Get Out Of Our Relationship?
- 8 Sponsored posts vs. Guest posts
- 9 Sponsored posts vs. Reviews
- 10 How do I figure out how to charge for sponsored posts?
- 11 Are you any wiser about the in’ and out’s of sponsored content advertising?
- 12 Some extra resources you might enjoy!
- 13 Super Charge Your Pinterest Growth!
- 14 Hosting With Bluehost
- 15 Super Charge Your Email Sign Ups With These Two Fabulous Tools:
- 16 Related Posts:
Sponsored Content Advertising Secrets Revealed
Let’s break down what the flipping heck Sponsored Content advertising is, how a beginner blogger should approach it and the secrets that aren’t really secret.
They can be a little confusing, though if you’re new to the blogging world.
Here’s the thing, you need to know nearly all of this before you embark on creating any sponsored content or pitching brands but it’s not difficult to digest. Pitching brands isn’t always necessary either but the sooner you learn how to do it, the easier it will become. Says the girl who has only ever pitched to brands twice.
Counter pitching I have down to an art form. “WTF is a counter pitch?!” I hear you say.
We’re going to dive into that below.
Is it really possible to earn a full-time income blogging?
The short answer is ‘yes’.
I’ve read that entrepreneurial internet types who have made millions have around seven different income streams.
It’s important to diversify your income strategy so sponsored content advertising would be a great income stream.
And you will need an income strategy.
How much should you charge for sponsored content advertising on your blog?
Ideally, you should charge as soon as possible.
The ability to charge actually depends on some factors; page-views, comment engagement on your blog, your social media followers and engagement on those sites.
There are sites available to help you by figuring out all of these factors for you (like Social Bluebook and Tapinfluence).
Sign up and connect your social media profiles and Google analytics.
It will then calculate everything for you and tell you what you should be charging.
Doing this can help you figure out blogging related tasks you should be focusing on to increase page views and engagement so that you can increase your prices accordingly.
If a brand gets in touch about collaborating, how do I ask to get paid in a polite way?
For a PR company, you may want to enquire who the client was/is,
in case you don’t want to promote a gambling company or someone who isn’t relevant to your niche,
or it’s a business that won’t be of any interest to your readership.
You can politely say:
“may I ask what the budget is for this campaign?”
Asking in this way could earn up to £1000 more, depending on the budget and brand requirements regarding said post.
How do I get sponsored post deals on my blog?
- Being active on social media
- Sharing brand products
- Mentioning them on a site like Instagram
- Sharing an image with one of their products can get you on a brand’s radar.
My #1 tip is that you should concentrate on creating quality content that serves a purpose and helps your reader.
The more social shares your posts get, the likelier it will be that you will get on the brand’s radar.
A little patience is often needed.
I differentiate between guest and sponsored posts.
You write sponsored content; they write guest posts.
Following brands you like on social media, retweeting them and commenting on their posts every so often is a surefire way to get on their radar.
Another way to land sponsored posts is through blogger networks also known as blogger outreach programs.
US / International
- The sponsorship marketplace
- Massive Sway / Sits Girls
- Brand Influential
When you register, you should fill out your profile.
Add pictures or links and do a little sleuthing to discover the best way to get picked for a sponsorship deal.
Pitching a brand
Perfecting your elevator pitch is what is required to improve your chances of being accepted for a campaign.
Some great resources to help you refine your elevator pitch:
Favor The Bold Communications
<– I found this image from a blog called SheAimsHigh which is no longer a blog but I thought the image was well worth sharing.
You do not want to stuff your content calendar with sponsored posts. Brands want exclusivity and prestige when it comes to your content.
Always remember that you should only promote a brand that you actually know, love and use.
You want to deliver a double-digit positive effect with the sponsored content you provide so make sure it is:
- and exciting/funny/adorable (sharable)
What Does The Brand Want To Get Out Of Our Relationship?
A brand is going to expect several things from your relationship.
- Having you talking about them and linking to their website can improve their credibility. Especially if your readers are engaged.
- It can increase the intent to buy from said brand.
- You could send a lot of social media traffic their way, especially if you remember to tag them in on the posts from your blog.
- It can increase brand awareness across the board and help to promote a specific campaign.
- If you offer unlimited social sharing, then the benefits can last long after the post has been published.
Sponsored posts vs. Guest posts
Guest posting is sharing content written by a freelance writer on behalf of a client, (which I charge for) or a fellow blogger (which I do not charge for).
Sponsored posts are written by me.
Sometimes letting the freelance writer know that you charge their client for posting and pitching to your audience can change the tone of the conversation.
Usually, though, freelancer to freelancer they understand.
Never, ever barter on price.
Charge what you’re worth.
Let them know that you will have to edit their post into the language your reader is used to, covering the fees for stock photography and your time for creating social media imagery.
- Be sure to let them know that you can also create a tutorial / written or video, which will get much more engagement and social media shares.
- Attach a media kit with pricing included and guest post guideline with your rates included.
Sponsored posts vs. Reviews
As a craft blogger, the chances are, you will receive countless e-mails asking for book reviews or product review.
I’ve done several review type posts and have discovered that they garner little interest.
A review is generally when people send you products in return for a post.
Usually, you won’t get paid for this.
However, it’s entirely possible to respond with a counter pitch.
Simply tell them that reviews are the least popular type of post but you would be happy to create a tutorial for the product or from the book, but it will come at a price.
Be sure to spin it into a paid tutorial and not a paid review. That’s what it has to be. A tutorial.
You can always weave a few review type sentences into the post but be sure that you are offering a piece of useful content for your readers.
How do I figure out how to charge for sponsored posts?
After having a hobby blog for many years, I’ve been following the trends, watching how blogging has changed and how bloggers earn their crust.
Bloggers don’t tend to share their rates publicly; it just depends on how they do business.
When you are doing a sponsored post, you need to figure out a few things;
- Do you need new equipment for a video?
- How long will the post take to create?
- How much will the craft supplies cost if you don’t have them all to hand?
A general rule of thumb is that you charge £100 per 100,000 page views.
For a video tutorial, I tend to charge more because I want to invest in better equipment.
I’ve said it before, and I’ll say it again, never barter on price.
- How much do you think it should cost?
- Do you think you have a highly engaged readership and it should cost more?
- How many followers do you have on social media?
Technically you should charge for every social share if you have a high follower count and engagement, so take that into consideration when figuring out your rates.
That was quite a long one.
Are you any wiser about the in’ and out’s of sponsored content advertising?
If you have any questions, please write a comment below and I’ll get back to you asap!
Some extra resources you might enjoy!
Super Charge Your Pinterest Growth!
Using BoardBooster and Tailwind together.
I’ve tried these Super Pinning tools separately but I use both together to turbocharge my Pinterest account!
95% of my Traffic comes from Pinterest and my craft blog and I love using these tools together.
I love the features and tools from both.
You’ll love the simple, easy navigation of BoardBooster and their looping options.
Tailwind has an Alpha feature called tribes!
Like Pinterest group boards only waaaay easier to use and navigate.
It’s another awesome way to connect and grow your pins and profile exponentially.
They are both very affordable and both have referral programs.
Both are a total must have and my secret weapon that accounts for 95% of Heart Handmade UK blog traffic.
Hosting With Bluehost
Is an amazing web hosting that starts at as low as $1.95/month!
It has a streamlined set up and easy integration with WordPress.
Check out the video walk through in the post How to start a wordpress website in under 15 minutes!
Super Charge Your Email Sign Ups With These Two Fabulous Tools:
Leadpages* – Landing Page Drag And Drop Creation and Beautiful sign-up boxes
Please be aware that Leadpages is not an email marketing program like Convert Kit or Mailchimp.
Leadpages is for designing beautiful landing pages, delivering freebies to your email list and creating little pop-up boxes called ‘lead boxes’ for your email list building efforts.
To see an example of one of my high performing landing pages please click here – Set Up Your Craft Blog In 7 Days
An example of one of their Leadboxes:
Get The Freebies To Your Inbox!
You can still deliver freebies to your audience using email marketing programs but there is a lot more control over the design and more choice with Leadpages.
Using both Leadpages and ConvertKit together I went from 140 subscribers in April 2016 to 12,000+ by October 2016.
ConvertKit* Newsletter services AT ITS FINEST!
You can start with Mailchimp and get your first 2000 for free and then switch to ConvertKit
Read: Believing These 5 Myths About Mailchimp Email Marketing Keeps You From Growing
Honestly though, I wish I was with Convertkit from the beginning.
Lots of easy tools, nothing to design, focused on content, streamlined newsletter creation and affordable packages.
It takes a few minutes to shoot out a newsletter to Heart Handmade UK blog’s thousands of subscribers. Easy peasy. You’ll love ConvertKit!