What the fudge is Sponsored Content Marketing Claire, you maniac?! I hear you cry.
Sponsored content marketing is also more commonly known as Sponsored Posts. Or ads. But as blog posts.
For a more complete guide to sponsored posts, check out Sponsored Content Advertising Secrets Revealed
Which is basically writing content for brands or businesses.
It’s also important to realise that you don’t need a lot of traffic in order to make money from your blog but you do need the right type of traffic.
Now, we are going to talk about selling Blog Posts (creating sponsored content), Writing Guest Posts and accepting Guest Posts.
Let’s have a look at the
eight twelve different ways through which you can make money from your blog.
Sponsored Content Marketing Doesn’t Have To Be Hard
Today I’m covering No.5. But let’s recap!
- Contextual advertising (Google Adsense)
- Affiliate marketing
- Sell eBooks/Digital products
- Selling Ads
- Sell Blog Posts (guest posts or sponsored posts)
- Speaking Events/Workshops (you are here)
- Selling your services (you are here)
- Sell your blog
- Creating courses and selling them
- Building a membership website
- Monetising a private mastermind group/facebook group/forum
- Uploading your art work and creating products to sell
Selling Blog Posts/ Sponsored Posts
Freelance blogging is an excellent way to make money writing online because there is a crazy demand for high-quality blog posts.
You can do this with:
- a blog of your own,
- you can use companies that hook you up with brands,
- The brands come directly to you or via a PR company.
- Use a service like Swarm Content, PayPerPost/Izea, Cooperatize, Linqia and Sponsored Reviews. They act as the middlemen — you do the work and get paid.
My Experience with Sponsored Posts
I’ve written my fair share of sponsored posts, and I made it a rule that I would never endorse anything I wouldn’t use myself or a store where I wouldn’t shop. These are a way to sponsored posts easier to swallow. I only ever accept campaigns that excite me.
Don’t become a sellout.
Only YOU will know whether a sponsored post is right for you and your blog.
In all honesty, I’ve never had to pitch a brand. When your blog is in different press databases, companies tend to find their way to you.
Selling Sponsored Posts On Your Blog
Essentially, all you need to do to get started is create a ‘Work with me’ page and outline any of the services you offer. Whether it’s through sponsored posts, sidebar ad’s or guest posts.
Add a contact form to your blog so that e-mails reach you and don’t linger in the spam folder.
You can add a contact form plugin to your wordpress plug that send emails directly to your address.
It is likely that you will receive a lot of dubious requests and you will find that adding certain details to the ‘Work with me’ page or in your media kit is a good way to go. (Don’t worry if you don’t know what a media kit is yet.)
“Please be aware that I do not feel comfortable promoting the following; gambling, leather goods, medical/weight loss related, basically anything that doesn’t directly link to my blog. *insert blog categories* This way, it saves both of us time.
Thank you for your understanding.”
If you work to a schedule, please ensure that you make this clear at the very beginning.
You may find that people send e-mails offering a fixed amount of money for posts as long as the post goes live immediately. If posting that fast doesn’t suit you. Don’t agree.
And do me a favour – never allow someone to haggle with you over your rates. I’ve done it so many times because I felt uncomfortable or I wanted the sale. Pfft. Bad idea. I’ve since changed my ways and haven’t done it since.
If people email you and ask for a sponsored post or guest post, don’t be afraid to ask what their budget is. Chances are you can get paid a little more.
Payment and Pricing
A good rule of thumb and how a lot of bloggers work; they charge per 100,000 views received on the blog.
£80 for 80,000
£100 for 100,000
£200 for 200,000 and so on.
Remember, you aren’t selling the post itself per se. You’re selling the benefits of sharing content to your followers.
Depending on how many sponsored posts you accept per month, you could be rolling it very quickly. 5 Sponsored posts at 200,000 a month. Boom! That’s £1k. If you add that in with the rest of the ways to make money (outlined above) and you could be rolling in it!
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